![]() When it was used by artists, it was often a complementary component or a marketing arm to help develop an artist brand, engage with fans or promote a new project/product. Livestreaming has been around for quite some time, but it was never a core part of a musician’s business model or served as a revenue-generating function. Where does Twitch fit in an artist’s business model? As a live streamer, you should see yourself more as a community builder and entertainer rather than just an “artist.” It is highly community-driven so you definitely should have that mindset coming into it. Musicians are typically on for over 2 – 3 hours, while some musicians go even longer on a regular basis a few times a week. What makes Twitch different is that it tends to be long-form content. Thanks to COVID-19, these other categories have expanded much quicker out of necessity. Now, they host all types of other content like music, live art, wood carving, travel, cooking, and fitness. Twitch is predominantly known for hosting video game livestreams, at least that’s how it started out. Just as YouTube is the king of prerecorded video on the internet, Twitch is the king of livestreaming video. For me, it feels like a live television platform where you can tune into anyone’s channel or create your own. Because it’s a starter guide, I wanted to make it as clear and easy as possible for you to understand the platform and how to get set up properly without getting lost.įounded in 2011, Twitch is a free-to-watch livestream video platform owned by Amazon. I go into much more detail in my “ Twitch Starter Guide for Music Artist” where I share everything you need to know about getting started with livestreaming on Twitch. ![]() This blog is a preview of my eBook that provides an overview of Twitch and how to make money on their platform as a musician. The tough part is knowing how to get everything set up correctly. Even as a tech-savvy person myself, it took me a while to get a feel for everything and understand how it works. The big question is, how do you get started? Starting on a new platform like Twitch can be intimidating and confusing. Who knows when or how soon the live performance sector will bounce back, especially with a lot of smaller venues facing closures due to the pandemic. Because Twitch for music artists is still a growing category, it’s an exciting opportunity for you to take advantage of. You should consider even if you aren’t an established act that gets booked for paid gigs regularly. You don’t have to be a well-known touring artist to take advantage of Twitch’s growth in the music category. Whether you’re a singer-songwriter, rapper, band, drummer, violinist, DJ or producer, there’s opportunity for every type of musician on Twitch. To me, this is a sign that they really want to attract more music fans to their platform. In July 2020, Twitch signed artist Logic to an exclusive 7-figure deal, a first of its kind for a musician. Twitch Tracker: The growth of Twitch’s music category as of January 2021.
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